How much is enough?

Do people ever stop at wanting more money, more things, more travels or simply more of everything?

Both my brothers are into business. Both are successful. But the other one has been in the business longer than the other so I can safely say he is more blessed financialy. He is expanding his main business and at the same time trying his hand at other business ventures too. I am amazed at him. One time I was chatting with him:

Kuya: I am going home (Surigao) this July to bring the van.
Me: What are you going to do with the van?
Kuya: Didn't I tell you, it's my new business venture? It's a Van for Hire (Surigao-Butuan route). Me: What? You've started another business?
Kuya: Hehehe...yeah.
Me: You've got your ink business, peanut butter business and now this? Wow! Aren't you rich enough? *teasing him*
Kuya: Hehehe... I have a target. Before I reach forty (he's 36) I want to have P150M so I can take it easy and enjoy life.

Wow! I remember when he was just starting his business five years ago, all he dreamt was having P1M. He said, he'd be happy with one million pesos. What happened?

I can only speculate but I think his assets are more than 1M now. But he is not satisfied with it anymore. Is that good or bad? I am not the one to pass judgment because I myself is like that. Same with my brother, I used to think that a 1M in my savings account is a lot already. But times have changed (including inflation rate, depreciation, etc) and the money you think is a lot now seems inadequate. I used to wish, "if only I can have that bag from Girbaud, I'd be happy." But when I had the bag I wished for the coolest and newest Bluetooth speaker phones. I thought I'd be happy too. But I realized it doesn't end there. Now, I wish to have the Faberge necklace I saw at a mall or travel to Europe one day.

So when does this wanting for more ends? Can we really stop wanting for more?

I feel it is not bad to want more as long as you know your limit.

Wanting more (material or otherwise) drives us to work harder.

We should set a goal and determine how much is enough. Otherwise, we'd be consumed by it all forgetting that money (or things) can only bring temporary happiness.